Winter in Berlin is rough! Shelter for the homeless are limited, many people have to live on the street without warm clothing to fight the cold. Some die every year.
In cooperation with Strassenfeger (newspaper project for homeless) and DOJO (advertising agency) Doonited created One Warm Winter, an initiative to give warm winter jackets to people living in the streets of Berlin.
On the Website onewarmwinter.org people can donate one euro and in an unique and innovative way become part of the project and spread the cause. 100% of money raised was used to fund the jackets, more than 250 jackets have been handed out. Next year we will reach out to other cities to aim for 1000 jackets.
Thanks to all people involved, you made somebodies winter a little warmer!